WITH SOUND, ANYONE CAN BE A SCULPTOR

Short List
TitleWITH SOUND, ANYONE CAN BE A SCULPTOR
ClientMTRC
Product / ServiceELEMENTS MALL
CategoryB03. Consumer Services
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising/Web Design Agency:McCANN WORLDGROUP Hong Kong, HONG KONG

Credits

Brief Explanation

To create awareness and pull in crowds for our mall’s event, Flirting with Sound. To inspire the target audience with something inspirational and differentiate our image from other shopping malls. Innovative media strategy Ever imagined SOUND could be something else? SEE what your voice looks like in real time. A dedicated mini-site and online ads, combined with interactive gaming were created to excite people with personal touch. We transformed sound into a totally new experience. Creative execution With sound, anyone can be a sculptor. Speech and song were re-expressed as infinite cascading art-forms. Just click to activate, viewers can improvise and customize the form of voice with different volume and tonality through our interactive visualization software. All you need is a computer equipped with microphone.

Credits

Name Company Position
Spencer Wong McCann Worldgroup (Hong Kong) Executive Creative Director
Nick Lim McCann Worldgroup (Hong Kong) Creative Consultant
Mark Kong McCann Worldgroup (Hong Kong) Associate Creative Director
Quentin Yeong McCann Worldgroup (Hong Kong) Associate Creative Director
Gary Lam/James O McCann Worldgroup (Hong Kong) Art Director
Oggy Cheng McCann Worldgroup (Hong Kong) Designer
Henry Chu Pill/Pillow Designer
Larvans Laading Kapok Designer
Michael Chan McCann Worldgroup (Hong Kong) Print Manager
Paul Swee Studio 13 Content Production Director
Alexis Chiu McCann Worldgroup (Hong Kong) Business Director
Avila Law McCann Worldgroup (Hong Kong) Account Director
Jessie Yip McCann Worldgroup (Hong Kong) Account Executive