I.SAW

Spike
TitleI.SAW
ClientBBH ASIA PAC
Product / ServiceUSB CHAINSAW
CategoryC02. Best Use of Viral
EntrantBBH ASIA PAC Singapore, SINGAPORE
Entrant Company:BBH ASIA PAC Singapore, SINGAPORE
Advertising/Web Design Agency:BBH ASIA PAC Singapore, SINGAPORE

Credits

Brief Explanation

BBH Asia Pacific created a free desktop application called PaperCut, which plays the sound of a chainsaw whenever you hit Ctrl-P. The challenge was to promote this app on a miniscule budget: USD$7,000

Credits

Name Company Position
Steve Elrick BBH Asia Pac Regional ECD
Noel Yeo BBH Asia Pac Creative Director/Digital
Shawn Loo BBH Asia Pac Creative Director/Digital
Noel Yeo BBH Asia Pac Copywriter
Shawn Loo BBH Asia Pac Art Director
Shaun Lee BBH Asia Pac Agency Producer
Jeff Mendoza BBH Asia Pac Designer
Adrian Chua Art Devil's Productions Propmaker
Sam Tan Bommerang Visual Production Photographer
Xavier Oon Critica Director
Critica Critica Post Production
Roy Lee Conceptlane Web Producer
Geoff Ang Geoff Studio Providing His Studio For Shoot