| Title | HONK FOR CHINA |
| Brand | FAW-VOLKSWAGEN |
| Product / Service | VOLKSWAGEN |
| Category | C03. Interactive Tools & Applications, including mobile advertising |
| Entrant | DDB CHINA GROUP Shanghai, CHINA |
| Entrant Company: | DDB CHINA GROUP Shanghai, CHINA |
| Advertising/Web Design Agency: | DDB CHINA GROUP Shanghai, CHINA |
| 2nd Advertising/Web Design Agency: | TRIBAL DDB SHANGHAI Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Dirk Eschenbacher | Tribal DDB | Executive Creative Director |
| Mike Zeng | Tribal DDB Shanghai | Senior Account Director |
| Alex Shen/ Patrick Shi/ Nemo Li | Tribal DDB Shanghai | Programmer |
Our creative idea is to get everybody to participate and show their support for the Olympics online by honking their virtual VW horns. We targeted to attract more than 100 million bloggers in China. When someone installed our widget in their blogs others can click and honk the horn when they are browsing through his or her blog. A customized counter was displayed on each blog to record the number of clicks.