| Title | STB MASHUP MICROSITE |
| Brand | SINGAPORE TOURISM BOARD |
| Product / Service | SINGAPORE TOURISM BOARD |
| Category | A03. Consumer Services |
| Entrant | XM ASIA PACIFIC Singapore, SINGAPORE |
| Entrant Company: | XM ASIA PACIFIC Singapore, SINGAPORE |
| Advertising/Web Design Agency: | XM ASIA PACIFIC Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| David Brown | XM Asia Pacific | Senior Creative Director |
| Selene Chin | XM Asia Pacific | Business Director |
| Vince Lui | XM Asia Pacific | Director Technology & Emgerging Media |
| Lee Chee Chong | XM Asia Pacific | Project Director |
| Rueben Anthony | XM Asia Pacific | New Business Director |
| Mike Lee | XM Asia Pacific | Senior Project Manager |
| Johnny Chua | XM Asia Pacific | Art Director |
| Martin Loh | XM Asia Pacific | Copywriter |
| Tan ShiMin | XM Asia Pacific | Associate Designer |
| Lim Bee Eng | XM Asia Pacific | Consultant Technology Solutions |
| Carolyn Cheng | XM Asia Pacific | Consultant Technology Solutions |
| Cheng ShuYun | XM Asia Pacific | Consultant Technology Solutions |
| Chow YuHui | XM Asia Pacific | Marketing Analyst |
Singapore Tourism Board (STB) wanted a microsite which would let its visitors see Singapore differently, something to set it apart from the typical imagery they would find on the main STB website. Knowing how Singaporeans and tourists alike love taking photos and videos, we created a site mashup which leveraged Google Maps, YouTube and Flickr. Using tags to identify the relevant media, the site pulls in the latest videos and photos of over a hundred places of interest around Singapore, letting visitors see the island through the eyes of others, and with an endless, ever-changing stream of visual perspectives. JUDGES: Please see this website in Firefox