Title | SHADOW BANNER |
Brand | THE HONGKONG AND SHANGHAI BANKING CORPORATION |
Product / Service | HSBC |
Category | B02. Consumer Products |
Entrant | XM ASIA PACIFIC Singapore, SINGAPORE |
Entrant Company: | XM ASIA PACIFIC Singapore, SINGAPORE |
Advertising/Web Design Agency: | XM ASIA PACIFIC Singapore, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
David Brown | XM Asia Pacific | Senior Creative Director |
Danny Lim | XM Asia Pacific | Art Director |
Amos Hui | XM Asia Pacific | Interface Designer |
Martin Loh | XM Asia Pacific | Copywriter |
Chang Siang Hong | XM Asia Pacific | Senior Designer |
Jas Lin | XM Asia Pacific | Senior Account Executive |
Sabrina Lee | XM Asia Pacific | Project Manager |
Kien Wai/E | XM Asia Pacific | Senior Rich Media Developer |
Chen Yan Ling | XM Asia Pacific | Rich Media Developer |
The proposition that drove HSBC's Revolution banking programme was 'more than just a card'. With this in mind, we not only wanted to show the actual physical card but also add a different element to it to show that it was indeed 'more than just a card', hence bringing the proposition to life. The idea of using shadow play allowed us to illustrate this perfectly using a combination of the card and one's hands, and a tactical message to convey the programme’s benefits was communicated in a memorable, fun and interesting way.