Title | SUNSILK HAIR EMOTICONS |
Brand | HINDUSTAN UNILEVER |
Product / Service | SUNSILK SHAMPOO |
Category | D01. Integrated Digital Campaign |
Entrant | JWT INDIA Mumbai, INDIA |
Entrant Company: | JWT INDIA Mumbai, INDIA |
Advertising/Web Design Agency: | JWT INDIA Mumbai, INDIA |
Credits |
Name | Company | Position |
---|---|---|
Tista Sen | JWT | Senior Vice President/Executive Creative Director |
Goral Ajmera | JWT | Art Director |
Rishabh Thapar | JWT | Web Designer |
Karlyle Gomes | Web Designer | |
Vaibhav Kumaresh | Illustrator | |
Vivek Prabhukeluskar | JWT | Illustrator |
Giant Robot | Audio Visuals |
We had to make Sunsilk relevant to the 20-something girl who spends a lot of her time online, chatting with friends and using emoticons to project her mood. Now, hair has always been intimately connected to our target audience's mood- 'bad hair' days anyone? So we thought, why not bring emoticons and hair together? Why not have emoticons- with hair? We gave the smiley a makeover and the outcome was the Sunsilk Hair Emoticons, a downloadable pack to express her mood in a language she was familiar with. It was fresh, it was engaging and it was her.