| Title | VOLKSWAGEN CHALLENGE |
| Brand | VOLKSWAGEN HONG KONG |
| Product / Service | AUTOMOBILES |
| Category | C03. Interactive Tools & Applications, including mobile advertising |
| Entrant | DDB WORLDWIDE Hong Kong, HONG KONG |
| Entrant Company: | DDB WORLDWIDE Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | DDB WORLDWIDE Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kevin Chiu | DDB Worldwide | Creative Director |
| Tammy Foo | DDB Worldwide | Senior Copywriter |
| Joe Lai | DDB Worldwide | Art Director |
| On Yee Lok | DDB Worldwide | Senior Designer |
| Cy Tang | DDB Worldwide | Senior Programmer |
| Ruth Lee | DDB Worldwide | Chief Creative Officer |
| Jeffry Gamble | DDB Worldwide | Executive Creative Director |
| Frankie Fung | DDB Worldwide | Creative Director |
| Kym Ma | DDB Worldwide | Art Director |
In order to drive the brand message of the 'People's Car' home, we wanted to give Hong Kong people a taste of the joy of driving, with or without a driving license. We designed the ‘Engineered by Germans, loved by everyone’ campaign to reignite Hong Kong consumers’ love for the brand. We plan to Our aim was to use an innovative digital medium to engage the mass public—not just those online, but also those at street level—and trigger emotions towards Volkswagen that have long laid dormant.