SAMURAI WEAPON

Spike
TitleSAMURAI WEAPON
ClientKOEI CO.
Product / ServiceNOBUNAGA'S AMBITION FOR NINTENDO DS
CategoryC03. Interactive Tools & Applications, including mobile advertising
EntrantCONTENTS Tokyo, JAPAN
Entrant Company:CONTENTS Tokyo, JAPAN
Advertising/Web Design Agency:CONTENTS Tokyo, JAPAN
2nd Advertising/Web Design Agency:YOMIKO ADVERTISING Tokyo, JAPAN

Credits

Brief Explanation

This promotion for “Nobunaga’s Ambition” (Nintendo DS) features an innovative blog widget approach that recreates the fighting of the Age of Warring States. When the user interacts with the samurai, the irritable warrior loses his temper without reason. Purposely providing no explanation about how to use it, the “unfriendly” widget suddenly declares war on the user’s precious blog and destroys it. This is the essence of its entertainment. Contrary to the priority on the game-like amusement or practicality of expected of regular widgets, the unique style of entertainment of this ominous, unconventional widget quickly won popularity in the blog world.

Credits

Name Company Position
Minoru Fujisaki Yomiko Advertising Creative Director
Naoko Komura Yomiko Advertising Producer
Masahiro Yamaguchi Contents Web Creative Director
Tetsuo Morioka Contents Movie Producer
Harunori Uchida Contents Programmer
Tomohiro Tsutsumi Contents Programmer
Daisuke Nakamura Contents Programmer
Tomomichi Ikeda Contents Designer
Taishi Mochizuki Contents CG Designer
Masato Higano The Nine Movie Director
Masanobu Morikawa Contents Web Director
Hiroyuki Ono Contents Web Director
Yasunobu Ohuchiyiama Yomiko Advertising Account Exective
Megumi Tsuno Yomiko Advertising Co Producer
Kenji Nakajo Koei Sound Director
Kenji Ohba Actor
Keiichi Ishihara Cameraman