Brief Explanation

The biggest challenge for a communications company building a website for itself, is how to create something that both showcases what the company does for its client brands, while simultaneously projecting its own personality and culture. Disruption is not only the planning tool for TBWA\TEQUILA\ Hong Kong, it is part of everything they do. So the solution was to create a website on which Disruption could live and be an active part of the experience. It was constructed using Physics Engine which enables the user to click and flick and completely disrupt the visual design of the site itself.