Title | ANTI-HIV |
Brand | STANDARD CHARTERED BANK (HONG KONG) |
Product / Service | PUBLIC AWARENESS |
Category | D01. Integrated Digital Campaign |
Entrant | TBWA\TEQUILA\HONG KONG, HONG KONG |
Entrant Company: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Advertising/Web Design Agency: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Mark Ringer | TBWA\Tequila\Hong Kong | Executive Creative Director |
Patrick Tom | TBWA\Tequila\Hong Kong | Head of Art/GCD |
Hoon Kim | TBWA\Tequila\Hong Kong | Art Director |
Nkanyezi Masango | TBWA\Tequila\Hong Kong | Copywriter |
Betty Ho | TBWA\Tequila\Hong Kong | Head of Digital |
Joe Au | TBWA\Tequila\Hong Kong | Designer |
Ben Fielding | TBWA\Tequila\Hong Kong | Strategist |
Nathalie Gaveau | TBWA\Tequila\Hong Kong | Digital Business Director |
Louise Kristensen | TBWA\Tequila\Hong Kong | Digital Business Director |
Joanne Lao | TBWA\Tequila\Hong Kong | Managing Director |
Jenny Lee | TBWA\Tequila\Hong Kong | Producer |
Objective Standard Chartered Bank pledged to educate 1 million people online about HIV by 2010. Our task was to find a way to engage audiences and teach them about HIV and AIDS without preaching. Solution We created a global online campaign centered around an interactive site that housed an animated short film about HIV/AIDS, divided into six short e-learning episodes - seamlessly weaving HIV information into entertaining dialogue. After viewing the episodes, viewers are prompted to take ‘the HIV test’ - a quiz that puts their HIV knowledge to the test. Results: To date, over 138 000 people have completed the test.