Title | I, MYSELF |
Brand | PLDT-SMART FOUNDATION |
Product / Service | AKO MISMO |
Category | A05. Public Service, Charity & Fund Raising |
Entrant | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
Entrant Company: | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
Advertising/Web Design Agency: | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
Credits |
Name | Company | Position |
---|---|---|
Teeny Gonzales | DDB Philippines | Executive Creative Director |
Maki Maquiling | DDB Philippines | Copywriter |
Argem Vinuya | DDB Philippines | Senior Art Director |
Arne Reodique | Tribal DDB | Head of Digital Services |
Daffy May Jonson | Tribal DDB | Executive Creative Director |
Juan Miguel Francisco | Tribal DDB | Multi-Media Artist |
Susan Dimacali | Tribal DDB | President/CEO |
John Lucas | Tribal DDB | Managing Director |
Fair Raymundo | Tribal DDB | Project Director |
"Ako Mismo" (I, Myself) is a movement where each Filipino can commit to what he can do for the country. The website gave the usually timid Filipinos a venue to express their nationalistic spirit with a statement that begins with "I, myself" (eg., I myself will clean my own backyard). Beyond that, it brought together all their individual pledges in a wall of commitments that is an inspiring and encouraging indication that the nation can indeed be rebuilt one brick at a time.