LEND A HAND
| Title | LEND A HAND |
| Brand | UNIVERSAL PEACE FEDERATION MALAYSIA (POWER OF 10 SEN) |
| Product / Service | CHARITY |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | CREATIVE JUICE\SIL Kuala Lumpur, MALAYSIA |
| Entrant Company: | CREATIVE JUICE\SIL Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | CREATIVE JUICE\SIL Kuala Lumpur, MALAYSIA |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Sa'ad Hussein | Creative Juice\sil | Executive Creative Director |
| Joseph Anthony | Creative Juice\sil | Creative Director |
| Car9 | Creative Juice\sil | Head Of Digital |
| Car9 | Creative Juice\sil | Art Director |
| Jiashin | Creative Juice\sil | Art Director |
| Joshua Lim | Creative Juice\sil | Copywriter |
| Zeke Chan | Creative Juice\sil | Programmer |
| Raymond Sih | Ifl Studio | Photographer |
| Hui Tsin | Creative Juice\sil | Account Director |
| Royston Rozario | Creative Juice\sil | Account Manager |
Brief Explanation
We came up with the idea of using an everyday essential that we take for granted – water, and driving the message of bringing clean water to thirsty and dying children of Sri Lanka. Our synchronised banner of a freely-running tap is connected to a banner of thirsty children waiting for water. A helping hand can actually do so much, and with the “Power of 10 Sen”, it’s all so possible. This banner creative is to be placed on websites of govermental affiliates of the organisation, and with every click through, the affiliate donates 10 sen.