| Title | REVERSE |
| Brand | EDARAN TAN CHONG MOTORS |
| Product / Service | NISSAN |
| Category | B02. Consumer Products |
| Entrant | CREATIVE JUICE\SIL Kuala Lumpur, MALAYSIA |
| Entrant Company: | CREATIVE JUICE\SIL Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | CREATIVE JUICE\SIL Kuala Lumpur, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Sa'ad Hussein | Creative Juice\sil | Executive Creative Director |
| Joseph Anthony | Creative Juice\sil | Creative Director |
| Car9 | Creative Juice\sil | Head Of Digital |
| Car9 | Creative Juice\sil | Art Director |
| Zahriel | Creative Juice\sil | Art Director |
| Azeril Johari | Creative Juice\sil | Copywriter |
| Hatta Zainal | Programmer | |
| Zahir Omar | Tiny Pictures | Director |
| Joanne Smith | Tiny Pictures | Executive Producer |
| Azim Chedu | Tiny Pictures | Producer |
| Pete Hanafiah | Tiny Pictures | Director Of Photography |
| Vanita | Artistspacepro | Make-up Artist |
| Geoff Milichamp | Mfx | Post Producer |
| Ng Soo Siung | Mfx | Editor |
The brief was to create an effective public service banner for Nissan Malaysia to persuade all car occupants to put on their seat belt. So we chose shock and impact as our direction. We came up with an engaging way to convey a very compelling fact - that your chanceof surviving a car crash increases by 70% just by belting up. Our synchronised banners conveyed the idea that the simple act of pulling the belt is like reversing the brutal impact of a car crash. And clipping it in, saves you from an ugly end.