| Title | BIRD |
| Brand | RUUMZNATION |
| Product / Service | SOCIAL NETWORK PORTAL |
| Category | C02. Best Use of Viral |
| Entrant | CREATIVE JUICE\SIL Kuala Lumpur, MALAYSIA |
| Entrant Company: | CREATIVE JUICE\SIL Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | CREATIVE JUICE\SIL Kuala Lumpur, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Sa'ad Hussein | Creative Juice\sil | Executive Creative Director |
| Joseph Anthony | Creative Juice\sil | Creative Director |
| Car9 | Creative Juice\sil | Head Of Digital |
| Sa'ad Hussein | Creative Juice\sil | Art Director |
| Nu Dung | Creative Juice\sil | Copywriter |
| Lily Ng | Hue Visualab | Executive Producer |
| Lim Seng Kai | Hue Visualab | Compositor |
| Chan Hock Liang | Hue Visualab | Compositor |
| Yow Wu Bin | Hue Visualab | Animator |
| Martin Ang | Hue Visualab | Animator |
| Johnson Ling | Hue Visualab | Animator |
| Yuri | The Music Factory | Music Composer |
To create awareness of the new social network portal in Malaysia, viral ads were created to provide intrigue and fun. It encourages users to move away from their usual hang out and checkout the hottest new portal at ruumz.com. The ads were viralled via YouTube, Facebook and blogs.