QUEEN BEE HUNT

TitleQUEEN BEE HUNT
BrandITOPIA
Product / ServiceQUEEN BEE THE MOVIE
CategoryC02. Best Use of Viral
EntrantMAGNIVATE Jakarta, INDONESIA
Entrant Company:MAGNIVATE Jakarta, INDONESIA
Advertising/Web Design Agency:MAGNIVATE Jakarta, INDONESIA

Credits

Credits

Name Company Position
Kevin Mintaraga Magnivate Executive Producer
Stefan Damasena Magnivate Interactive Director
Erick Adi Saputra Magnivate Creative Director
Dewina Handayani Magnivate Art Director
Chandra Wijaya Magnivate Account Manager
Cipta Pratama Magnivate Designer
Vivi Priyana Magnivate Copywriter/Campaign Administrator
Andy Kurniadi Magnivate Senior Programmer
Henky Mulyadi Magnivate Programmer

Brief Explanation

For Queenbee, the campaign emphasized on utilizing social network like Facebook, YouTube and blog. Without any luxury of media placement, it is proven that this campaign could maximized traffic and user’s participation. To create strong word-of-mouth, the best option is to developed user generated content as a method. As a trigger, it is important to actualized creative ideas that relevant to audience to spread the words through their status update, notes, photo and video upload in YouTube and Facebook. Within two months this campaign could create amazing result in terms of viral effect among the internet users. Witness the magic of the viral effect by visit www.queenbeehunt.com