Title | QUEEN BEE HUNT |
Brand | ITOPIA |
Product / Service | QUEEN BEE THE MOVIE |
Category | C02. Best Use of Viral |
Entrant | MAGNIVATE Jakarta, INDONESIA |
Entrant Company: | MAGNIVATE Jakarta, INDONESIA |
Advertising/Web Design Agency: | MAGNIVATE Jakarta, INDONESIA |
Credits |
Name | Company | Position |
---|---|---|
Kevin Mintaraga | Magnivate | Executive Producer |
Stefan Damasena | Magnivate | Interactive Director |
Erick Adi Saputra | Magnivate | Creative Director |
Dewina Handayani | Magnivate | Art Director |
Chandra Wijaya | Magnivate | Account Manager |
Cipta Pratama | Magnivate | Designer |
Vivi Priyana | Magnivate | Copywriter/Campaign Administrator |
Andy Kurniadi | Magnivate | Senior Programmer |
Henky Mulyadi | Magnivate | Programmer |
For Queenbee, the campaign emphasized on utilizing social network like Facebook, YouTube and blog. Without any luxury of media placement, it is proven that this campaign could maximized traffic and user’s participation. To create strong word-of-mouth, the best option is to developed user generated content as a method. As a trigger, it is important to actualized creative ideas that relevant to audience to spread the words through their status update, notes, photo and video upload in YouTube and Facebook. Within two months this campaign could create amazing result in terms of viral effect among the internet users. Witness the magic of the viral effect by visit www.queenbeehunt.com