FATE'S IN YOUR HANDS

Spike
TitleFATE'S IN YOUR HANDS
ClientWWF CHINA
Product / ServiceMOBILE APPLICATION
CategoryC03. Interactive Tools & Applications, including mobile advertising
EntrantBBH CHINA Shanghai, CHINA
Entrant Company:BBH CHINA Shanghai, CHINA
Advertising/Web Design Agency:BBH CHINA Shanghai, CHINA

Credits

Brief Explanation

30,000 hectares of forest fall everyday. To get Chinese youth involved, WWF developed a mobile application that lets you witness firsthand how wildlife struggles to cope outside its habitat. Idea: Wildlife’s fate is in your hands. 1. ENGAGE VIRTUALLY. Point your phone anywhere a virtual bear interacts with your environment. It bumps into walls, trips over stairs, etc. 2. ENGAGE FOR REAL. Click one button to sign up with WWF, or to spread awareness to everyone in your SMS address book. This campaign is a groundbreaking way to use mobile. It also simplifies how individuals can create real change.

Credits

Name Company Position
Johnny Tan BBH China Executive Creative Director
Carol Ong BBH China Copywriter
Ken Lu BBH China Copywriter
Yinbo Ma BBH China Art Director
Alex Avis BBH China Art Director
Jasmine Huang BBH China Account Director
Philip Man BBH China Planner
Josephine Peh BBH Singapore Web Producer
Dr.michael Gervautz Qdero Mobile Executive Producer
Steve Chao Qdero Character Concept Creator
Dr. Daniel Wagner Qdero Augmented Reality Tracking Scientist
Dr. Istvan Barakonyi Qdero Mobile Augmented Reality Producer
Marco Dörflinger Qdero Ar Character Programmer
John Gu Qdero Animator
Oliver Pe Qdero Animator