Title | FATE'S IN YOUR HANDS |
Brand | WWF CHINA |
Product / Service | MOBILE APPLICATION |
Category | C03. Interactive Tools & Applications, including mobile advertising |
Entrant | BBH CHINA Shanghai, CHINA |
Entrant Company: | BBH CHINA Shanghai, CHINA |
Advertising/Web Design Agency: | BBH CHINA Shanghai, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Johnny Tan | BBH China | Executive Creative Director |
Carol Ong | BBH China | Copywriter |
Ken Lu | BBH China | Copywriter |
Yinbo Ma | BBH China | Art Director |
Alex Avis | BBH China | Art Director |
Jasmine Huang | BBH China | Account Director |
Philip Man | BBH China | Planner |
Josephine Peh | BBH Singapore | Web Producer |
Dr.michael Gervautz | Qdero | Mobile Executive Producer |
Steve Chao | Qdero | Character Concept Creator |
Dr. Daniel Wagner | Qdero | Augmented Reality Tracking Scientist |
Dr. Istvan Barakonyi | Qdero | Mobile Augmented Reality Producer |
Marco Dörflinger | Qdero | Ar Character Programmer |
John Gu | Qdero | Animator |
Oliver Pe | Qdero | Animator |
30,000 hectares of forest fall everyday. To get Chinese youth involved, WWF developed a mobile application that lets you witness firsthand how wildlife struggles to cope outside its habitat. Idea: Wildlife’s fate is in your hands. 1. ENGAGE VIRTUALLY. Point your phone anywhere a virtual bear interacts with your environment. It bumps into walls, trips over stairs, etc. 2. ENGAGE FOR REAL. Click one button to sign up with WWF, or to spread awareness to everyone in your SMS address book. This campaign is a groundbreaking way to use mobile. It also simplifies how individuals can create real change.