| Title | PUBLIC SERVICE |
| Brand | UNILEVER CHINA |
| Product / Service | ANTI-DANDRUFF SHAMPOO |
| Category | C02. Best Use of Viral |
| Entrant | BBH CHINA Shanghai, CHINA |
| Entrant Company: | BBH CHINA Shanghai, CHINA |
| Advertising/Web Design Agency: | BBH CHINA Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Arto Hampartsoumian | BBH China | Chief Executive Officer |
| Anna Thomas | BBH China | Account Director |
| Johnny Tan | BBH China | Executive Creative Director |
| Carol Ong | BBH China | Senior Copywriter |
| Leo Zhang | BBH China | Head Of Chinese Copy |
| Yinbo Ma | BBH China | Senior Art Director |
| Julienne Wu | BBH China | Agency Producer |
| Lai He | Pro Films/Shanghai | Director |
| Zhongjie Cai | Pro Films/Shanghai | Executive Producer |
In the run up to the Beijing 2008 Olympics, China came out with a massive Public Service campaign that bombarded the country. To show patriotism, it asks people to practice basic politeness and common courtesy. Clear Anti-dandruff shampoo pays tribute by remaking this public service: To show our best to the world, it asks people to brush off their neighbor's dandruff. The viral first ran in pcpop.com and spread to other Chinese sites and blogs.