| Title | BODY LEVITATION |
| Brand | PERFETTI VAN MELLE(CHINA) |
| Product / Service | MENTOS |
| Category | C02. Best Use of Viral |
| Entrant | BBH CHINA Shanghai, CHINA |
| Entrant Company: | BBH CHINA Shanghai, CHINA |
| Advertising/Web Design Agency: | BBH CHINA Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Anna Thomas | BBH China | Account Director |
| Johnny Tan | BBH China | Executive Creative Director |
| Leo Zhang | BBH China | Head Of Chinese Copy |
| Colin Lee | BBH China | Senior Art Director |
| Jeffrey Sun | BBH China | Art Director |
| Shu Teoh | BBH China | Art Director |
| Alex Avis | BBH China | Art Director |
| Joanna Zhang | BBH China | Designer |
| Philip Man | BBH China | Planner |
| Krystie Koh | BBH Singapore | Agency Producer |
| Simon Pang | Passion Pictures | Director |
| Johnny Chua | Mfx Malaysia | Editor |
More than just telling Asian youth what the Mentos brand was all about, our objective was to inspire them to create their own moments of 'unconventional fun with Mentos' and live the brand. We created a series of 7 viral films featuring kids creating 'illusions' with Mentos products as the hook for consumers to join a community of fans and participate in the campaign. Two months after the campaign launched, the viral films have received over 3.2million views, 2million unique visitors to the Mentos community page http://mentos.group.ifensi.com/ and over 200,000 discussion threads.