| Title | NIKELAB |
| Brand | NIKE |
| Product / Service | NIKE SPORTS APPAREL |
| Category | A02. Consumer Products |
| Entrant | AKQA London, UNITED KINGDOM |
| Entrant Company: | AKQA London, UNITED KINGDOM |
| Advertising/Web Design Agency: | AKQA London, UNITED KINGDOM |
Credits | |
| Name | Company | Position |
|---|---|---|
| Neil Robinson | AKQA | Group Creative Director |
| James Jenkins | AKQA | Senior Account Director |
| Thiago Zanato | AKQA | Associate Creative Director |
| Bob Hall | AKQA | Senior Copywriter |
| James Sansangasakun | AKQA | Senior Designer |
| Dustin Blouse | AKQA | Designer |
| Glenn Lovely | AKQA | Copywriter |
| Joel Kaplan | AKQA | Copywriter |
| Steve Tornello | AKQA | Associate Creative Director |
| Sallie Lippe | AKQA | Senior Project Manager |
| Hyan Kim | AKQA | Account Executive |
| Ronnie Liew | AKQA | Lead Developer |
| Antti Kupila | AKQA | Creative Developer |
| Tim Robles | AKQA | Senior Creative Developer |
| Thomas Ko | AKQA | Associate Creative Developer |
The Nikelab website was launched as Nike's 'home of innovation' for the 2008 Beijing Olympic Games. The global site features 26 Olympic sports and 40 game-changing technologies along with extensive interviews with athletes and product designers. Containing a vast amount of information and video content, the site gives users a unique perspective on the Olympic Games—all in a quick-loading, seamless format. It's available in 22 different languages and highlights the mission of 68 of the world's leading Olympic athletes. And to keep fans engaged throughout the Games, timely updates were posted that trumpeted the results of their national heroes.