| Title | STROKE MY OX |
| Brand | TRIBAL DDB SINGAPORE |
| Product / Service | CHINESE NEW YEAR GREETING |
| Category | A04. Business Equipment & Services |
| Entrant | TRIBAL DDB SINGAPORE, SINGAPORE |
| Entrant Company: | TRIBAL DDB SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | TRIBAL DDB SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jeff Cheong | Tribal DDB Singapore | Executive Creative Director |
| Alfred Lim | Tribal DDB Singapore | Senior Art Director |
| Christopher Lim | Tribal DDB Singapore | Copywriter |
| Gerald Yeo | Tribal DDB Singapore | Programmer |
| Magnus Teo | Tribal DDB Singapore | Programmer |
| Omens Studio | 3d Animation House |
As the world faced recession in early 2009, we wanted a Lunar New Year greeting to present a bold face (and bring a smile to our clients and partners). So we created "Stroke My Ox", a traditional golden ox with a twist. It would reveal your fortune in Cantonese when you rubbed, fondled or stroked it! At launch, the ox was stroked 11,634 times by visitors from 28 countries. Bloggers picked it up and compared their fortunes. To date 69 countries as far flung as Peru, Serbia, Saudi Arabia and Finland have stroked the ox over 67,000 times.