HARAPEKO: SAVE THE CHILDREN FROM HUNGER

Spike
TitleHARAPEKO: SAVE THE CHILDREN FROM HUNGER
ClientTHE UNITED NATIONS WORLD FOOD PROGRAMME
Product / ServiceFIGHTING HUNGER WORLDWIDE
CategoryA05. Public Service, Charity & Fund Raising
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Brief Explanation

HARAPEKO: Save the children from hunger is a project to raise awareness of world hunger problem using a website and mobile phones. In every 6 seconds, a child is killed by hunger. On the website, A lot of pictures of children change into a big face and a 2-dimentional QR-code alternately. Users have to read the QR-code in 6 seconds, otherwise the QR-code will be collapsed. After reading the QR-code in 6 seconds, users can donate for the children through the mobile phone. After the donation, the big face on the website smiles to you, in conjunction with your mobile phone donation.

Credits

Name Company Position
Naoto Oiwa Dentsu Creative Director
Yasuharu Sasaki Dentsu Creative Director
Yusuke Kitani Kaibutsu Art Director
Hiroki Nakamura Dentsu Technical Director
Mayumi Sato Bascule Director
Masami Onodera Bascule Technical Director
Masayoshi Boku Bascule Producer
Hiroyuki Watanabe Bascule Programmer
Shogo Maruyama Bascule Programmer