| Title | PLAY PRIME |
| Brand | NTT DOCOMO |
| Product / Service | DOCOMO PRIME SERIES |
| Category | A03. Consumer Services |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| KENTARO KAJIWARA/HISAMI KAWARADA/HIROSHI ONO/DAISUKE FUKATA | NTT DOCOMO | |
| JYUNYA UENO/TAKANORI NAGAHASHI | NTT ADVERTISING | |
| MITSURU KAMIYA/DAISUKE SATO | Dentsu | |
| KENJI KITAGAWA/TSUBASA KAYASUGA | Dentsu | Creative Director |
| TSUBASA KAYASUGA | Dentsu | Creative Director, Art Director |
| HIROSHI ABE | Dentsu | Copy Writer |
| TAKASHI OMORI | Dentsu | Agency Producer |
| TOSHIFUMI OISO/KEN MURATA | Engine PLUS/sonicjam Inc. | Producer |
| TETSUYA MIYOSHI | sonicjam | CREATIVE DIRECTION |
| YASUHIRO KIMURA | sonicjam | TECHNICAL&ART DIRECTION/FLASH/DESIGN |
| MIHO INO | sonicjam | ART DIRECTION/DESIGN |
| TAKATSUGU SHIMAZAKI/RYUJI MASAKI | sonicjam | DIRECTION |
| KANAKO MORITA/RYO IKEDA/KONG,DUCKBAI/GO KAMIYAMA | sonicjam | FLASH |
| KEN-ICHI KAWAMURA/KENSHI NISHIZUKA | twistcube/RHYTHN | FLASH |
| TOMOHISA INAMI/AU WAIMAN/YUKA NAKAZAWA | sonicjam | ILLUSTRATION |
| KAYO TAKAMATSU | evidence | ILLUSTRATION |
| PARK,EUNKYUNG | sonicjam | DESIGN/ILLUSTRATION |
| HIROSHI YAMANAKA | sonicjam | PROGRAMMING |
| ISAO YAMAZAKI/KEIICHI SUGIMOTO | sin | BGM/SOUND EFFECTS |
| TAKEYOSHI FUKUDA | sonicjam | SUPERVISOR |
Many young people get exited to find out about trendy shops and lineup before anyone else in Japan. docomo PRIME series are Japan’s most innovative mobile phones. By competing in mini games, users can explore a town designed by eBoy. The winner gets the loser’s characters and the more a user wins the line gets longer. And if the user creates a line of more than 60 characters, he/she is awarded the chance to receive the mobile phone. Users can find hidden characters in the town, and download contents for the mobile phone in this site.