PLAY PRIME

Short List
TitlePLAY PRIME
ClientNTT DOCOMO
Product / ServiceDOCOMO PRIME SERIES
CategoryA03. Consumer Services
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Brief Explanation

Many young people get exited to find out about trendy shops and lineup before anyone else in Japan. docomo PRIME series are Japan’s most innovative mobile phones. By competing in mini games, users can explore a town designed by eBoy. The winner gets the loser’s characters and the more a user wins the line gets longer. And if the user creates a line of more than 60 characters, he/she is awarded the chance to receive the mobile phone. Users can find hidden characters in the town, and download contents for the mobile phone in this site.

Credits

Name Company Position
KENTARO KAJIWARA/HISAMI KAWARADA/HIROSHI ONO/DAISUKE FUKATA NTT DOCOMO
JYUNYA UENO/TAKANORI NAGAHASHI NTT ADVERTISING
MITSURU KAMIYA/DAISUKE SATO Dentsu
KENJI KITAGAWA/TSUBASA KAYASUGA Dentsu Creative Director
TSUBASA KAYASUGA Dentsu Creative Director, Art Director
HIROSHI ABE Dentsu Copy Writer
TAKASHI OMORI Dentsu Agency Producer
TOSHIFUMI OISO/KEN MURATA Engine PLUS/sonicjam Inc. Producer
TETSUYA MIYOSHI sonicjam CREATIVE DIRECTION
YASUHIRO KIMURA sonicjam TECHNICAL&ART DIRECTION/FLASH/DESIGN
MIHO INO sonicjam ART DIRECTION/DESIGN
TAKATSUGU SHIMAZAKI/RYUJI MASAKI sonicjam DIRECTION
KANAKO MORITA/RYO IKEDA/KONG,DUCKBAI/GO KAMIYAMA sonicjam FLASH
KEN-ICHI KAWAMURA/KENSHI NISHIZUKA twistcube/RHYTHN FLASH
TOMOHISA INAMI/AU WAIMAN/YUKA NAKAZAWA sonicjam ILLUSTRATION
KAYO TAKAMATSU evidence ILLUSTRATION
PARK,EUNKYUNG sonicjam DESIGN/ILLUSTRATION
HIROSHI YAMANAKA sonicjam PROGRAMMING
ISAO YAMAZAKI/KEIICHI SUGIMOTO sin BGM/SOUND EFFECTS
TAKEYOSHI FUKUDA sonicjam SUPERVISOR