TOKYO FASHION MAP

Spike
TitleTOKYO FASHION MAP
ClientUNIQLO
Product / ServiceVARIATED PARKA SERIES
CategoryA02. Consumer Products
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Brief Explanation

Liberate clothing coordination with UNIQLO parkas! 1000 Tokyoites threw on UNIQLO parkas and posed for us. On our website, we linked the resulting Parka Relay Movies and placed GPS-tagged Street Snaps on a Street Map that lets you track where they were taken. All 1000 snapshots appeared in our in-store magazine as well. Once released, the movies and snaps took the nation by storm. Comments of amazement filled numerous websites and our magazine sold out in many bookshops and convenience stores. In fact, these 1000 snapshots generated a parka sensation that’s reaching from Tokyo across the nation.

Credits

Name Company Position
Keiichi Higuchi Dentsu Planning Director
Shinya Seino Dentsu Creative Director / Art Director
Aki Kimura Dentsu Copywriter
Kampei Baba Bascule Technical Director
Megumi Kasuga Bascule Director
Shinsaku Ogawa Dentsu Tec Agency Producer
Kai Hikiji Dentsu Agency Producer
Sozo Kikuchi Dentsu Agency Producer
Osamu Kimura Dentsu Account Exective
Takaharu Hatori MONSTER ULTRA Film Producer
Sho Yamashita MONSTER ULTRA Production Manager
Hironobu Ryo Bascule Assistant Designer
Takayuki Watanabe Bascule Flash Developer
Yoshikazu Iida Bascule Flash Developer
Shunji Suzuki Graffiti Magazines Magazine Editor
Koichi Sawada Dentsu Executive Creative Director
Kenji Shiratsuchi Dentsu Executive Planning Director
Kentaro Katsube FAST RETAILING Client Supervisor
Aoi.Matsumoto FAST RETAILING Client Supervisor
Minako Suzuki FAST RETAILING Client Supervisor