Title | UNIQLO TRY #2 HEAT TECH |
Brand | UNIQLO |
Product / Service | HEAT TECH |
Category | A02. Consumer Products |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Hiroki Nakamura | Dentsu | Creative Director |
Shoichi Tamura | Dentsu | Copywriter |
Yusuke Kitani | Kaibutsu | Art Director |
Shinsaku Ogawa | Dentsu Tec | Agency Producer |
Miyo Sekimoto | Dentsu | Agency Producer |
Harry Kitajima | Bascule | Interactive Designer |
Go Kameda | Bascule | Interactive Designer |
Takeshi Kanamaru | Dentsu | Director |
Yohei Kawabe | Dentsu | Director |
Rei Harakami | Music/Sound |
UNIQLO's "HEATTECH" is a functional inner wear that can absorb sweat and generate heat. To feel and experience the technology, A giveaway campaign has launched to gather movies of before/after of HEATTECH from the world. 21,000 HEATTECHs were sended to users live in any countries with his movie or image. This website shows the impression from the world.