UNIQLO TRY #2 HEAT TECH

Spike
TitleUNIQLO TRY #2 HEAT TECH
ClientUNIQLO
Product / ServiceHEAT TECH
CategoryA02. Consumer Products
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Brief Explanation

UNIQLO's "HEATTECH" is a functional inner wear that can absorb sweat and generate heat. To feel and experience the technology, A giveaway campaign has launched to gather movies of before/after of HEATTECH from the world. 21,000 HEATTECHs were sended to users live in any countries with his movie or image. This website shows the impression from the world.

Credits

Name Company Position
Hiroki Nakamura Dentsu Creative Director
Shoichi Tamura Dentsu Copywriter
Yusuke Kitani Kaibutsu Art Director
Shinsaku Ogawa Dentsu Tec Agency Producer
Miyo Sekimoto Dentsu Agency Producer
Harry Kitajima Bascule Interactive Designer
Go Kameda Bascule Interactive Designer
Takeshi Kanamaru Dentsu Director
Yohei Kawabe Dentsu Director
Rei Harakami Music/Sound