UNIQLO TRY

Short List
TitleUNIQLO TRY
ClientUNIQLO
Product / ServiceBRA TOP
CategoryA02. Consumer Products
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Brief Explanation

UNIQLO's new product, "BRA TOP," standing for "Bra" and "tank top". Women in their 20s to 40s are recruited via mail magazines. Respondents do not only fill out the questionnaire, but also speak own feelings. The results are shown with respondents' real voice and videos、statistical diagrams, and music. With the filtering function, users can select the opinions from those who are the closest to their own.

Credits

Name Company Position
Hiroki Nakamura Dentsu Creative Director
Yuta Sejima DENTSU EAST JAPAN Art Director
Hiroyuki Misono SIMONE Art Director
Shin Masuda SIMONE Art Director
Shinsaku Ogawa DENTSU TEC Agency Producer
Osamu Iwasaki SIMONE Agency Producer
Hiroyuki Misono SIMONE Interactive Designer
Takeshi Kanamaru Dentsu Director
Hiroshi Koike Dentsu Director
Keisuke Miyazawa Air direction Film Producer
CORNELIUS Music&Sound