LAST GUY EVERYWHERE

Spike
TitleLAST GUY EVERYWHERE
ClientSONY COMPUTER ENTERTAINMENT INC.
Product / ServicePS3 GAME
CategoryA02. Consumer Products
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Brief Explanation

To promote a new PlayStation 3 game, "The Last guy", a website "The Last Guy Everywhere" has been launched. That can make any websites change into a trial version of the game. Additionally, blog gudget and bookmarklet was provided. From one week from launch, over 6,600,000 played from 146 countries.

Credits

Name Company Position
Yuki Kishi Dentsu Communication Designer
Hiroki Nakamura Dentsu Creative Director
Takashi Omori Dentsu Agency Producer
Moses Koizumi IMG SRC Agency Producer
Tsubasa Kayasuga Dentsu Art Director
Yuji Oshimoto Samohung Designer
Kazuya Okuyama Digital Artist
Hiroki Nakamura Dentsu Director
Nobuhiro Funaki Programmer