INTERNAVI REALIZATION

Spike
TitleINTERNAVI REALIZATION
ClientHONDA MOTOR
Product / ServiceCAR NAVIGATION SYSTEM
CategoryA02. Consumer Products
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Brief Explanation

A microsite of Honda's genuine car navigation system, "Internavi" has been launched. Internavi can't be seen because it doesn't have its own shape, the system overides on the others, like OS. This project aims to visualize Internavi in three ways. 1.NEURON ROAD Drawing shapes with GPS Data that Honda cars sharing each other, 2.DRIVE LAPSE Driving scenes with internavi. 3.REAL NAVIGATION GAME A game event in which people can controll and navigate "INTERNAVI-MEN", real persons with website and mobile phone.

Credits

Name Company Position
Hiroki Nakamura Dentsu Creative Director
Tsubasa Kayasuga Dentsu Art Director
Ryoichi Nakano Dentsu Producer
Mitsuharu Yoshida Dentsu Producer
Sugitomo George So Dentsu Copywriter
Takato Kanehara METAPHOR Designer
Ryoji Tanaka SEMITRANSPARENT DESIGN Designer
Emiko Kashiwagi SEMITRANSPARENT DESIGN Designer
Ichitaro Masuda METAPHOR Programmer
Toshiyuki Nagashima METAPHOR Programmer
Shunya Hagiwara SEMITRANSPARENT DESIGN Programmer
Toshiyuki Sugai SEMITRANSPARENT DESIGN Programmer
Rei Harakami Sound Designer
Daji Studio Sound Designer
Akinori Otani Media Concierge Director
Keigo Nakanishi 1-10 design Programmer
Kenichi Nagai 1-10 design Programmer
Tomonobu Yamazumi Dentsu Inc. Producer
Seitaro Miyachi Dentsu Inc. Technical Director