INTERNAVI REALIZATION
| Title | INTERNAVI REALIZATION |
| Brand | HONDA MOTOR |
| Product / Service | CAR NAVIGATION SYSTEM |
| Category | A02. Consumer Products |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Hiroki Nakamura | Dentsu | Creative Director |
| Tsubasa Kayasuga | Dentsu | Art Director |
| Ryoichi Nakano | Dentsu | Producer |
| Mitsuharu Yoshida | Dentsu | Producer |
| Sugitomo George So | Dentsu | Copywriter |
| Takato Kanehara | METAPHOR | Designer |
| Ryoji Tanaka | SEMITRANSPARENT DESIGN | Designer |
| Emiko Kashiwagi | SEMITRANSPARENT DESIGN | Designer |
| Ichitaro Masuda | METAPHOR | Programmer |
| Toshiyuki Nagashima | METAPHOR | Programmer |
| Shunya Hagiwara | SEMITRANSPARENT DESIGN | Programmer |
| Toshiyuki Sugai | SEMITRANSPARENT DESIGN | Programmer |
| Rei Harakami | Sound Designer | |
| Daji Studio | Sound Designer | |
| Akinori Otani | Media Concierge | Director |
| Keigo Nakanishi | 1-10 design | Programmer |
| Kenichi Nagai | 1-10 design | Programmer |
| Tomonobu Yamazumi | Dentsu Inc. | Producer |
| Seitaro Miyachi | Dentsu Inc. | Technical Director |
Brief Explanation
A microsite of Honda's genuine car navigation system, "Internavi" has been launched. Internavi can't be seen because it doesn't have its own shape, the system overides on the others, like OS. This project aims to visualize Internavi in three ways. 1.NEURON ROAD Drawing shapes with GPS Data that Honda cars sharing each other, 2.DRIVE LAPSE Driving scenes with internavi. 3.REAL NAVIGATION GAME A game event in which people can controll and navigate "INTERNAVI-MEN", real persons with website and mobile phone.