Title | GREEN MACHINE |
Brand | HONDA MOTOR |
Product / Service | BRAND MESSSAGE |
Category | A01. Corporate Information |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Hirozumi Takakusaki | Dentsu | Creative Director |
Yasuharu Sasaki | Dentsu | CopyWriter |
Hiroki Nakamura | Dentsu | Technical Director |
Hiroshi Koike | Dentsu | Technical Director |
Yusuke Kitani | Art Director | |
Koji Nozawa | CopyWriter | |
Kinya Okamoto | Kaibutsu | CopyWriter |
Komei Sato | Birdman | Interactive Designer |
Roy Ryo Tsukiji | Birdman | Director |
This is a brand message Ad of ecology by Honda. They consult on it, not as their extra job, like planting, but as core business to make cars. Now Honda began to sell a Hybrid-car at a astonishing low price, and named as "Green Machine #001". Consumers aren intersted in neither of company message nor their ecologycal act. So, the website behaves like an enjoyable action game.