RECOMMENDED INFO SAVER

Spike
TitleRECOMMENDED INFO SAVER
ClientSONY MARKETING (JAPAN)
Product / ServiceSONY BLU-RAY
CategoryC03. Interactive Tools & Applications, including mobile advertising
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Brief Explanation

Our challenge was to let users have a simulated experience of The Sony Blu-ray hard disc recorder "x-Omakase-Maruroku function" by way of an interactive media. To achieve that goal, we created a screensaver. The texts, images and movies that correlated to the input words are collected automatically through a search engine API and the collected information appear into the screensaver with fascinating motion. One month after launch, the screensaver was installed to 200,000 computers. Unique user views of the target product page was increased to 200 percent.

Credits

Name Company Position
Dentsu Agency
Img Src Design/Production
Yujiro Kaizawa Dentsu Creative Director
Yujiro Kaizawa Dentsu Planner
Shin Yamaharu/Takanori Nishi Img Src Planner
Yujiro Kaizawa Dentsu Art Director
Shin Yamaharu/Takanori Nishi Img Src Designer
Yuki Morikawa Dentsu Producer
Moses Koizumi Img Src Producer
Yusuke Koike Img Src Director
Shuta Hasunuma Sound Producer
Shinichiro Kobayakawa Coordinater
Kosuke Sagara/Yasutaka Kurihara Img Src Flash Engineer
Shin Yamaharu Img Src Technical Director
Shuhei Sugihara Client Supervisor