K-TRA, KE-TAI TRAVELER

Short List
TitleK-TRA, KE-TAI TRAVELER
ClientHONDA MOTOR CO.
Product / ServiceHONDA CARS
CategoryC03. Interactive Tools & Applications, including mobile advertising
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Brief Explanation

In Japan, young people stopped buying a car. Now they spend their money on mobile phones to communicate with their friends. To make a future relationship with Honda, we decided to make a mobile branded application that reminds people joy of mobility. We launched a mobile community-game K-TRA. K-TRA changed a mobile phone into a vehicle. Players have their "movatar" and it hitchhikes on mobile phones of other people. The movatars travel around Japan riding mobile phones, collecting souvenirs and talk with others. Using K-TRA, people wanted to ”move” more to lift movatars and felt joy of mobility.

Credits

Name Company Position
Yasuharu Sasaki Dentsu Creative Director
Hirozumi Takakusaki Dentsu Creative Director
Hiroshi Koike Dentsu Director
Yusuke Kitani Kaibutsu Art Director
Keiichi Tozaki Karate System Game Designer
Minoru Araki MEMOKAMI Programmer
Shozo Okada hi-posi Flash Developer
Toshifumi Oiso Engine Plus Producer
Morihiro Harano Drill Producer
Takashi Omori Dentsu Producer
Rie Fujinaka Kaibutsu Designer
Hiroki Nakamura Dentsu Technical Director