| Title | IT TURNS FOR YOU. |
| Brand | PANASONIC CORPORATION |
| Product / Service | DOCOMO PRIME SERIES P-01A |
| Category | B02. Consumer Products |
| Entrant | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Advertising/Web Design Agency: | HAKUHODO I-STUDIO Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Goro Ohsawa | Panasonic | Creative Director |
| Hiroshi Nagawa | Creative Group Mac | Creative Director |
| Jutaro Mochizuki | Hakuhodo I-studio | Art Director |
| Jutaro Mochizuki | Hakuhodo I-studio | Designer |
| Koji Shibata | Creative Group Mac | Planner |
| Aya Sawada | Creative Group Mac | Planner |
| Mizuki Shichinohe | Hakuhodo I-studio | Planner |
| Kokoro Yanagawa | Hakuhodo I-studio | Planner |
| Kokoro Yanagawa | Hakuhodo I-studio | Copywriter |
| Tomonori Oki | Hakuhodo I-studio | Interactive Designer |
| Koji Uzawa | Hakuhodo I-studio | Producer |
| Masahide Suwabe | Ship Creative Studio | Illustrator |
This is a banner ad of a new innovative mobile "P-01A" including the 2WAY function of displaying text according to which way you open the cellphone.This function of always displaying the screen at every angle fulfills the main concept of the cellphone of "Having-it-your-way".