COTO-TAMA

Spike
TitleCOTO-TAMA
ClientNHK ENTERPRISES
Product / ServiceDIGITAL ART FESTIVAL TOKYO 2008
CategoryC03. Interactive Tools & Applications, including mobile advertising
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company:HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency:HAKUHODO Tokyo, JAPAN

Credits

Brief Explanation

Those highly sensitive to digital technology tend to block out traditional advertisement and gather information from social networking services and blogs. We developed “COTO-TAMA” in order to have them come to Digital Art Festival. Messages that are usually only in form of digitally typed words or digitally recorded messages, were in the form of 50 syllables with individual souls. Users communicate with each other through this widget and naturally created a community of digital art fans. At the same time, we used this widget as a direct marketing tool to convey messages to our target.

Credits

Name Company Position
Tsubasa Oyagi Hakuhodo Creative Director/Copywriter
Seiichi Okura Hakuhodo Creative Director/Interactive Planner
Kosugi Koichi Hakuhodo Art Director
Shoko Akutagawa Hakuhodo Creaticve Producer
Toru Suzuki Pyramid Film Quadra Producer
Interactive Designer Pyramid Film Quadra You Kamihiro
Hideyuki Aida Pyramid Film Quadra System Engineer
Hajime Watanabe Pyramid Film Quadra Production Manager