Title | PLAY A SPORT |
Brand | ADIDAS CHINA |
Product / Service | ADIDAS WOMEN |
Category | A02. Consumer Products |
Entrant | OGILVY SHANGHAI, CHINA |
Entrant Company: | OGILVY SHANGHAI, CHINA |
Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Johan Vakidis | Ogilvy One Shanghai | Creative Director |
Kelly Woh | Ogilvy One Shanghai | Art Director |
Johan Vakidis | Ogilvy One Shanghai | Art Director |
Allen Lee | Ogilvy One Shanghai | Copywriter |
Kino Lou | Ogilvy One Shanghai | Copywriter |
Beck Yang | Ogilvy One Shanghai | Designer |
Locksin Chong | Ogilvy One Shanghai | Designer |
Kim Jerbo | Ogilvy One Shanghai | Designer |
Benjamin Guan | Ogilvy One Shanghai | Designer |
Itsuki Wang | Ogilvy One Shanghai | Technical Director |
Shrek Wang | Ogilvy One Shanghai | Programmer |
Bright Yu | Ogilvy One Shanghai | Producer |
Shrek Wang | Ogilvy One Shanghai | Producer |
Benjamin Guan | Ogilvy One Shanghai | Producer |
Leon Lee | Ogilvy One Shanghai | Senior Project Manager |
Nishtha Metha | Ogilvy One Shanghai | Associate Account Director |
Lizzy Yao | Ogilvy One Shanghai | Associate Account Director |
2008 was the year of sports for the Chinese nation; In order to promote build a personal fitness culture in China, promote their women's apparel line and maintain their undisputed performance reputation, adidas decided the digital space was the best way to talk to busy office ladies. Claiming that sports are fun,"play a sport"was the theme for the women campaign. Different sports and product lines included Combat, Dancing, Personal Fitness and Yoga. The following interactive training sessions were created for users to stand up in front of their browsers, follow certified adidas personal trainers, get introduced to these fitness categories, and simply have fun.