PLAY A SPORT

Short List
TitlePLAY A SPORT
ClientADIDAS CHINA
Product / ServiceADIDAS WOMEN
CategoryA02. Consumer Products
EntrantOGILVY SHANGHAI, CHINA
Entrant Company:OGILVY SHANGHAI, CHINA
Advertising/Web Design Agency:OGILVY SHANGHAI, CHINA

Credits

Brief Explanation

2008 was the year of sports for the Chinese nation; In order to promote build a personal fitness culture in China, promote their women's apparel line and maintain their undisputed performance reputation, adidas decided the digital space was the best way to talk to busy office ladies. Claiming that sports are fun,"play a sport"was the theme for the women campaign. Different sports and product lines included Combat, Dancing, Personal Fitness and Yoga. The following interactive training sessions were created for users to stand up in front of their browsers, follow certified adidas personal trainers, get introduced to these fitness categories, and simply have fun.

Credits

Name Company Position
Johan Vakidis Ogilvy One Shanghai Creative Director
Kelly Woh Ogilvy One Shanghai Art Director
Johan Vakidis Ogilvy One Shanghai Art Director
Allen Lee Ogilvy One Shanghai Copywriter
Kino Lou Ogilvy One Shanghai Copywriter
Beck Yang Ogilvy One Shanghai Designer
Locksin Chong Ogilvy One Shanghai Designer
Kim Jerbo Ogilvy One Shanghai Designer
Benjamin Guan Ogilvy One Shanghai Designer
Itsuki Wang Ogilvy One Shanghai Technical Director
Shrek Wang Ogilvy One Shanghai Programmer
Bright Yu Ogilvy One Shanghai Producer
Shrek Wang Ogilvy One Shanghai Producer
Benjamin Guan Ogilvy One Shanghai Producer
Leon Lee Ogilvy One Shanghai Senior Project Manager
Nishtha Metha Ogilvy One Shanghai Associate Account Director
Lizzy Yao Ogilvy One Shanghai Associate Account Director