Title | SPORTS NATION ONLINE |
Brand | ADIDAS CHINA |
Product / Service | ADIDAS |
Category | A01. Corporate Information |
Entrant | OGILVY SHANGHAI, CHINA |
Entrant Company: | OGILVY SHANGHAI, CHINA |
Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Johan Vakidis | Ogilvy One Shanghai | Creative Director |
Kelly Woh | Ogilvy One Shanghai | Art Director |
Johan Vakidis | Ogilvy One Shanghai | Art Director |
Allen Lee | Ogilvy One Shanghai | Copywriter |
Kino Lou | Ogilvy One Shanghai | Copywriter |
Beck Yang | Ogilvy One Shanghai | Designer |
Locksin Chong | Ogilvy One Shanghai | Designer |
Kici Wang | Ogilvy One Shanghai | Designer |
Joey Zhang | Ogilvy One Shanghai | Designer |
Laurerent Jiang | Ogilvy One Shanghai | Designer |
Benjamin Guan | Ogilvy One Shanghai | Interaction Designer |
Kici Wang | Ogilvy One Shanghai | Interaction Designer |
Itsuki Wang | Ogilvy One Shanghai | Technical Director |
Brand Wan | Ogilvy One Shanghai | Programmer |
Zhong Da | Ogilvy One Shanghai | Programmer |
Bright Yu | Ogilvy One Shanghai | Motion |
Shrek Wang | Ogilvy One Shanghai | Producer |
Leon Lee | Ogilvy One Shanghai | Senior Project Manager |
Jeffrey Wang | Ogilvy One Shanghai | Account Manager |
Jason Liu | Ogilvy One Shanghai | Account Manager |
2008 was the year where hundreds of brands were creating engagement campaigns around the Olympic Games, whether they were sponsors or not. adidas, an official Olympic sponsor decided they wanted to bring the nation together in support for their athletes to reinforce that they were the ultimate sports brand during the Olympics and beyond. A “Sports Nation” was created (2008.adidas.com)- a virtual online platform to enable consumers to come and support their national team. Featuring rich interactive content that was progressing rolled out over the 8month campaign, consumers could get up close and ‘connect with their national heroes.