SPORTS NATION ONLINE

Short List
TitleSPORTS NATION ONLINE
ClientADIDAS CHINA
Product / ServiceADIDAS
CategoryA01. Corporate Information
EntrantOGILVY SHANGHAI, CHINA
Entrant Company:OGILVY SHANGHAI, CHINA
Advertising/Web Design Agency:OGILVY SHANGHAI, CHINA

Credits

Brief Explanation

2008 was the year where hundreds of brands were creating engagement campaigns around the Olympic Games, whether they were sponsors or not. adidas, an official Olympic sponsor decided they wanted to bring the nation together in support for their athletes to reinforce that they were the ultimate sports brand during the Olympics and beyond. A “Sports Nation” was created (2008.adidas.com)- a virtual online platform to enable consumers to come and support their national team. Featuring rich interactive content that was progressing rolled out over the 8month campaign, consumers could get up close and ‘connect with their national heroes.

Credits

Name Company Position
Johan Vakidis Ogilvy One Shanghai Creative Director
Kelly Woh Ogilvy One Shanghai Art Director
Johan Vakidis Ogilvy One Shanghai Art Director
Allen Lee Ogilvy One Shanghai Copywriter
Kino Lou Ogilvy One Shanghai Copywriter
Beck Yang Ogilvy One Shanghai Designer
Locksin Chong Ogilvy One Shanghai Designer
Kici Wang Ogilvy One Shanghai Designer
Joey Zhang Ogilvy One Shanghai Designer
Laurerent Jiang Ogilvy One Shanghai Designer
Benjamin Guan Ogilvy One Shanghai Interaction Designer
Kici Wang Ogilvy One Shanghai Interaction Designer
Itsuki Wang Ogilvy One Shanghai Technical Director
Brand Wan Ogilvy One Shanghai Programmer
Zhong Da Ogilvy One Shanghai Programmer
Bright Yu Ogilvy One Shanghai Motion
Shrek Wang Ogilvy One Shanghai Producer
Leon Lee Ogilvy One Shanghai Senior Project Manager
Jeffrey Wang Ogilvy One Shanghai Account Manager
Jason Liu Ogilvy One Shanghai Account Manager