Title | RUNNING |
Brand | ADIDAS CHINA |
Product / Service | ADIDAS RUNNING |
Category | D01. Integrated Digital Campaign |
Entrant | OGILVY SHANGHAI, CHINA |
Entrant Company: | OGILVY SHANGHAI, CHINA |
Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Natalie Lam | Ogilvy One Shanghai | Executive Creative Director |
Beck Yang | Ogilvy One Shanghai | Associate Art Director |
Benjamin Guan | Ogilvy One Shanghai | Associate Art Director |
Marcus Zhu | Ogilvy One Shanghai | Copywriter |
Allen Chen | Ogilvy One Shanghai | Project Manager |
Bright Yu | Ogilvy One Shanghai | Motion |
Lizzy Yao | Ogilvy One Shanghai | Associate Account Director |
Eric Tian | Ogilvy One Shanghai | Account Exective |
An integrated digital platform for adidas running’s 2009 brand position: “Every runner has their own reasons to enjoy running” including: 1.An online, mobile and in-store interactive “Shoe Finder” tool that helps all runners find the right shoes and outfits for all running needs, with offline store “foot scan” events; 2.Running communities built on the adidas campaign site, popular Chinese portals Poco and Baidu where runners find offline events, share tips and music, and enter a photo competition of their favorite running moments; 3.A running game connecting friends in playful races online in the popular youth SNS Xiaonei.