WHALE SHARK GAMBLE

Short List
TitleWHALE SHARK GAMBLE
ClientSEA SHEPHERD CONSERVATION SOCIETY
Product / ServicePUBLIC AWARENESS
CategoryA05. Public Service, Charity & Fund Raising
EntrantBBDO PROXIMITY SINGAPORE, SINGAPORE
Entrant Company:BBDO PROXIMITY SINGAPORE, SINGAPORE
Advertising/Web Design Agency:BBDO PROXIMITY SINGAPORE, SINGAPORE

Credits

Brief Explanation

A Casino in Singapore called Resorts World was about to acquire a whale shark, an endangered species, for display in a tank. The Sea Shepherd Conservation Society, wanted to raise public awareness over the issue and get people to send petition letters to policy makers to reverse their decision. We came with an outrageous way to start a petition. We invited everyone to bet on how long the whale shark would survive. This facebook application was a hard-hitting way to make the point that the casino was gambling with animals’ lives.

Credits

Name Company Position
Jagdish Ramakrishnan BBDO Proximity Singapore Executive Creative Director
Jonathan Mckenzie BBDO Proximity Singapore Digital Creative Director
Gregory Yeo/Edwin Poh BBDO Proximity Singapore Art Director
Ravi Eshwar/Jagdish Ramakrishnan BBDO Proximity Singapore Copywriter
Owen Mayer BBDO Proximity Singapore Technical Producer
Murtuza Topiwalla BBDO Proximity Singapore Flash Developer
Ben Rosen The Gunnery Sound Design