| Title | TAKES THE HIT |
| Brand | JUZZ FOR CARS |
| Product / Service | CROSS SHOCKABSORBERS |
| Category | B02. Consumer Products |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Juggi Ramakrishnan | Bbdo Proximity Singapore | Executive Creative Director |
| Jonathan Mckenzie | Bbdo Proximity Singapore | Digital Creative Director |
| Joji Jacob | Bbdo Proximity Singapore | Copywriter |
| Edwin Poh | Bbdo Proximity Singapore | Digital Art Director |
| Ivan Hadi Wibowo/Sin Eng Lee | Bbdo Proximity Singapore | Art Director |
To dramatize the benefits of Cross Shock Absorbers, we created a banner ad that recreates the actual physical discomfort experienced by drivers who use inferior shock absorbers. By banging the surface on which the computer sits, the viewer could watch the features on a driver’s face get distorted as if he were on a really bumpy road.