Title | UART |
Brand | GILLETTE |
Product / Service | FUSION RAZOR |
Category | C03. Interactive Tools & Applications, including mobile advertising |
Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Advertising/Web Design Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Jack Neary | BBDO New York | Executive Creative Director |
Jon Mckenzie | BBDO Proximity Singapore | Digital Creative Director |
Edwin Poh | BBDO Proximity Singapore | Senior Interactive Art Director |
Jason Hirsch/Melinda Ward | BBDO New York | Art Director |
Tommy Troncoso | BBDO New York | Copywriter |
Jon Krevolin | BBDO New York | Sr. Creative Director |
Craig Duffney | BBDO New York | Design Director |
Tim Lahan | BBDO New York | Designer |
Heather Steinberg | BBDO New York | Associate Director of Production |
Lindsay Brady | BBDO New York | Associate Producer |
James Stephens | BBDO New York | Account Management |
Peter Watling | Aim Proximity New Zealand | Mobile Technology Planner |
Douglas Lin | Aim Proximity New Zealand | Head of Digital Strategy |
Joanne Gilchrist | Clemenger BBDO New Zealand | Producer |
Gillette launched an iPhone app called “uArt“. You get to load in a photo of yourself, apply various types of facial hair and then use the Gillette ”fusion” razor (your finger) complete with vibration to shave yourself a masterpiece.