Title | NICORETTE QUITTERS |
Brand | JOHNSON & JOHNSON |
Product / Service | NICORETTE PATCHES |
Category | D01. Integrated Digital Campaign |
Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Advertising/Web Design Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Jonathan Mckenzie | BBDO Proximity Singapore | Creative Director/Digital |
Jon Pye | BBDO Proximity Singapore | Creative Director |
Edwin Poh | BBDO Proximity Singapore | Senior Art Director |
Steven Liew/Lee Chee Luen | BBDO Proximity Singapore | Designer |
Eve Aw | BBDO Proximity Singapore | Copywriter |
Owen Mayer | BBDO Proximity Singapore | Technical Producer |
Murtuza Topiwalla | BBDO Proximity Singapore | Flash Developer |
We smoke because of social pressure and continue for the same reason. Rather than fight the social pressures of smoking, we created a campaign for Nicorette that harnessed the power of social pressure to help smokers quit. Nicorette’s JOIN THE QUITTERS provides an avenue for a community of smokers, ex-smokers and non-smokers to come together. Smokers can rally support to quit, while ex-smokers and non-smokers form an active support group to help their smoker friends quit. The outcome? Interaction, encouragement, support and some help from Nicorette’s Active Plus successfully enhance a smoker’s chances of quitting for good.