Title | MUSHI BATTLE PROJECT |
Brand | TOKYU HANDS |
Product / Service | MUSHI BATTLE PROJECT |
Category | A03. Consumer Services |
Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Advertising/Web Design Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Masao Miyashita | McCann Erickson Japan | Executive Creative Director |
Isamu Nakamura | McCann Erickson Japan | Creative Director |
Mikito Nunome | McCann Erickson Japan | Art Director/Designer |
Isamu Nakamura | McCann Erickson Japan | Planning |
Mikito Nunome | McCann Erickson Japan | Planning |
Daisuke Sugita | McCann Erickson Japan | Planning |
Tetsuya Kinouchi | McCann Erickson Japan | Producer |
Mio Kawashima | Aoyama Creative Studio | Designer |
Yuki Sakurai | Metamosphere | Designer |
Isamu Nakamura | McCann Erickson Japan | Copywriter |
Daisuke Sugita | McCann Erickson Japan | Web Production |
Yoji Akiba | Movie Production | |
Daisuke Sugita | McCann Erickson Japan | Photography (web) |
Takamasa Hirai | Aoyama Creative Studio | Image Operation |
Minoru Sai | Metamosphere | Technical Director |
Toru Usami | McCann Erickson Japan | Coordinator |
“Mushi Battle Project” is an experience-based event held at Tokyu Hands during the Golden Week, along vacation week in May. This battle is not a virtual reality but a wrestling battle of hand made paper insect. All the insects made in 19 branches of Tokyu Hands were documented by digital cameras, and sent to the office immediately, the image was touched and uploaded to the web as an internet insect picture book. There were more than 3000 insects! The project is a homage to Tokyu Hands which is very particular about “hand-made”. The project is expanded to the poster making in the store and the participation at the Good Design Expo 2008.