MUSHI BATTLE PROJECT

Spike
TitleMUSHI BATTLE PROJECT
ClientTOKYU HANDS
Product / ServiceMUSHI BATTLE PROJECT
CategoryA03. Consumer Services
EntrantMcCANN ERICKSON JAPAN Tokyo, JAPAN
Entrant Company:McCANN ERICKSON JAPAN Tokyo, JAPAN
Advertising/Web Design Agency:McCANN ERICKSON JAPAN Tokyo, JAPAN

Credits

Brief Explanation

“Mushi Battle Project” is an experience-based event held at Tokyu Hands during the Golden Week, along vacation week in May. This battle is not a virtual reality but a wrestling battle of hand made paper insect. All the insects made in 19 branches of Tokyu Hands were documented by digital cameras, and sent to the office immediately, the image was touched and uploaded to the web as an internet insect picture book. There were more than 3000 insects! The project is a homage to Tokyu Hands which is very particular about “hand-made”. The project is expanded to the poster making in the store and the participation at the Good Design Expo 2008.

Credits

Name Company Position
Masao Miyashita McCann Erickson Japan Executive Creative Director
Isamu Nakamura McCann Erickson Japan Creative Director
Mikito Nunome McCann Erickson Japan Art Director/Designer
Isamu Nakamura McCann Erickson Japan Planning
Mikito Nunome McCann Erickson Japan Planning
Daisuke Sugita McCann Erickson Japan Planning
Tetsuya Kinouchi McCann Erickson Japan Producer
Mio Kawashima Aoyama Creative Studio Designer
Yuki Sakurai Metamosphere Designer
Isamu Nakamura McCann Erickson Japan Copywriter
Daisuke Sugita McCann Erickson Japan Web Production
Yoji Akiba Movie Production
Daisuke Sugita McCann Erickson Japan Photography (web)
Takamasa Hirai Aoyama Creative Studio Image Operation
Minoru Sai Metamosphere Technical Director
Toru Usami McCann Erickson Japan Coordinator