| Title | TOUCH! THE ILLUMINATION |
| Brand | MICROSOFT COMPANY |
| Product / Service | WINDOWS MOBILE |
| Category | C03. Interactive Tools & Applications, including mobile advertising |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Yasuhiko Murayama | McCann Erickson Japan | Creative Director |
| Masayoshi Park | Bascule | Creative Director |
| Nobuo Hara | Bascule | Director |
| Masami Onodera | Bascule | Technical Director |
| Koichi Katsumata | McCann Erickson Japan | Planning |
| Hiroyuki Kawachi | Momentum Japan | Planning |
| Naoya Baba | Momentum Japan | Planning |
| Nobuo Hara | Bascule | Planning |
| Masami Onodera | Bascule | Planning |
| Koichi Katsumata | McCann Erickson Japan | Producer |
| Michiko Nukui | McCann Erickson Japan | Producer |
| Yusaku Minami | McCann Erickson Japan | Producer |
| Hidekazu Koike | Momentum Japan | Producer |
| Yasuhiro Miyamaoto | Momentum Japan | Producer |
| Masami Onodera | Bascule | Producer |
| Shojiro Nakaoka | Bitztream | Sound Designer |
| Megumi Kasuga | Bascule | Art Director |
| Yuko Tomioka | Bascule | Designer |
| Seiji Shioda | Bascule | CG |
| Kanpei Baba And Others | Bascule | Programmer |
With the purpose of raising awareness, stirring interest, and supporting the total promotional activities of Windows Mobile, we covered everything from ATL to BTL promotions under the concept “Touch! Windows Mobile,” and executed a trial tie-up event in conjunction with “J-Wave presents ‘Christmas on the Sky 2008,’” from November 22nd through December 25th 2008, at Tokyo City View in Roppongi Hills. We were successful in maximizing the Windows Mobile experience through “Touch! The Illumination,” which can be considered a flagship event, sucessful in fully utilizing the location and timing of the event.