| Title | CITADINES BANGKOK ONLINE CAMPAIGN |
| Brand | THE ASCOTT GROUP LIMITED |
| Product / Service | SERVICED RESIDENCES |
| Category | B03. Consumer Services |
| Entrant | QAIS CONSULTING Singapore, SINGAPORE |
| Entrant Company: | QAIS CONSULTING Singapore, SINGAPORE |
| Advertising/Web Design Agency: | QAIS CONSULTING Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Joe Zandstra | Qais Consulting | Chief Creative Officer |
| Shahriar Widjaja | Qais Consulting | Consultant – User Experience |
| Tripti Lochan | Qais Consulting | Ceo |
| Mark Newton | Qais Consulting | Managing Director |
| Preethi Sanjeevi | Qais Consulting | Business Manager |
| Edwin Ting | Qais Consulting | Associate Business Manager |
Citadines Apart’hotel is a relatively new brand in Asia Pacific. Citadines has long been a well established brand in Europe, but virtually unknown in Asia. Citadines was launching four new properties in Bangkok in 2008, and this campaign supported this effort. The primary objectives were two-fold: reach out to the right audience while they are in the right frame of mind to listen to our message; and entice them to explore a brand they had never heard of before. The secondary objective was to drive email registrations, in order to send them future tactical messages about Citadines.