| Title | GREAT BRITISH TOUR |
| Brand | AIRASIA X |
| Product / Service | LONG HAUL ROUTE |
| Category | A03. Consumer Services |
| Entrant | CARAT INTERACTIVE Kuala Lumpur, MALAYSIA |
| Entrant Company: | CARAT INTERACTIVE Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | CARAT INTERACTIVE Kuala Lumpur, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| David Ho | Carat Interactive | Managing Director |
| Justin Murugaya | Carat Interactive | Copywriter |
| Bram Lim | Carat Interactive | Art Director |
| Bram Lim | Carat Interactive | Designer |
| Sean Wong | Carat Interactive | Programmer |
The Great British Tour was devised to launch AirAsia X’s first long haul route – Malaysia to London. The task got challenging due to the global economic downturn. How did we communicate to Asians that the best time to travel is now? We turned a microsite into an interactive, educational and ‘believable’ journey that provided a 5-day travel guide into activities in Britain for less than £500. We placed links to Visit Britain for the audience to discover more and as part of getting answers to a contest. The campaign rocked! Longest session: 5 hours. Sales: More than USD150,000.